Compact Whole Foods that may or may not have what you need but it still offers the fresh produce and some bakery items that a larger one would. Worth a trip if you want something like a local market.

A bit pricey, but it's so local and always a pleasure to visit for groceries forgotten at the bigger store.

Ideal is a cute little neighborhood grocery store that was bought by Whole Foods so space is at a premium (they use it well) but don't always have what I need. The produce section is usually fully stocked, service is friendly and I love shopping here even if it gets a little crowded sometimes. If you enjoy the scene, it's fun and probably the busiest "neighborhood" grocery store in the country.

I was having a pretty rough day yesterday after being run off the highway in Boulder Canyon. I came to the store soon after it happened to pick up lunch for myself and my elderly mom. The checkout clerk was incredibly kind, supportive and generous. I have always loved Ideal Market, it truly is a "neighborhood store" and although I moved to the mountains several years ago it is still my go to store in Boulder. Thank you and hats off to Jeremy for going above and beyond and changing the course of my day.

This store is the 21st century reincarnation of the original local market in old north Boulder. It was absorbed by Whole Foods Market during their purchase of the defunct Wild Oats Market years ago. It has maintained its aspects as a neighborhood grocery but also has the benefits of offering the 365 brands, fine produce and buying power of Whole Foods. They have done a good job during the coronavirus crisis in providing the goods I want from there that are not usually in mainstream supermarkets.My husband has to do this these days as I am not able. He has never really done any grocery shopping in his past as things have worked out in our family. So there was a steep learning curved, armed with my maps of the store and the convenience of early senior shopping time. He,s a morning person and prided himself in being first in line at 7am when he had to visit. This store is easy fo find things (especIally with my map) but he learned a lot and yet did not have to stay inside very long. Again he went in fully garbed with mask and gloves, and appreciated that the staff in store wore masks also and that there was sanitizer at the entrance to use on his cart as we had very little in way of a home supply.They have had pretty good availability, but of course their selection is not as large as the big Pearl Store. I shop both normally, so my lists were based on this knowledge. It has been quick to get the job done and we actually appreciate that they are not allowing personal reusable bags during this time, though that has always been our regular habit. Safer for everyone, especially staff.

Sometimes big things come in small packages... You likely won't find a smaller Whole Foods store, but they have taken the original Ideal Market and brought in Whole Foods, making a good location terrific. They kept some of the artwork and neon signs from the original. Excellent customer service, full deli, large produce & fruit offering, and the items that you would expect from a Whole Foods, just smaller in scope. If you need a big shop, this might not be the place & instead visit their larger Pearl Street location, but for daily needs and it totally works. If you're an Amazon Prime member, this is a gold mine, as their prices are slashed for members, and I'm talking great pricing. Thankful to staff member Michaela, who was not only kind and professional, but also tipped me off to the Amazon Prime aspect, which I had not been previously aware of.